A non-technical founder and advisor, Deborah brings a distinctive perspective to a fast-changing business world. Across all of her business interests, she pairs global sector experience with an applied AI capability layer, a combination that helps boards, teams and the people she supports and guides see where AI adds value, adopt it with confidence and build with it, from founders to organisations of 2,000 people.
New markets and new businesses from day one: Tower Records in Dubai, supporting the successful sale of a luxury travel group, and, with co-founder Sara Simeone, NoCodeLab.ai's launch in the UK and its expansion from Manchester to other UK cities, Ireland, the EU and the US.
Product and label management at PolyGram/Universal Music, with millions of units sold over a six-year period; digital publishing at Rondomondo; and retail marketing for Tower Records, one of the world's best-known record store brands.
PR and content for brands including Visa, ABN Amro, Richemont, Marriott and Qatar Foundation, and thought leadership for Reuters, QBE and Fortune 500 clients. She also structured and executed the unleaded petrol campaign in the UAE.
Negotiations with the world's leading health plans and partnerships in healthtech across the UK and North America, working with the Department for Business and Trade. For the British Blockchain Association, she builds partnerships across industry, academia and Parliament, and supports its role as secretariat to the All-Party Parliamentary Group for the blockchain technology sector.
Founder of The Dubai Diamond Company, selling diamonds and gemstones to visitors to Dubai for almost a decade; a certified diamond trader with GIA diamond-grading and gemology training, and PR lead at the heart of Dubai's gold and commodities trade.
Everyday tools
For applied AI training programmes, advisory, speaking or partnership enquiries.
Events & programmes
Occasional invitations to business, learning, cultural and entertainment events, including opportunities to attend as Deborah’s guest.