Supported, for two years, the US-based COO of one of the world's leading digital mental health companies, whose digital therapeutic for global markets was built on more than 800,000 hours of therapeutic conversations delivered through the NHS. Presented to and negotiated with the world's leading health plans and corporate partners, and worked with the UK Department for Business and Trade.

Helped pharmacy owners across the UK strengthen their digital connection with customers, represented the brand at key industry events, and drove adoption through several white-label partner deployments.

Set up Vox with partner Brian Scudder. Its clients included Fortune 500 companies, Reuters and QBE, alongside high-growth startups. Led project management, sales communication and thought leadership in the early, emerging digital-currency sector.

Worked closely with the Group CEO and investment team across Western & Oriental, Rainbow Tours, Regent Holidays and Villa Select, developing departments and products to grow commercial opportunities, and supporting the successful sale of the group to ITC Luxury Travel Group.

Part of the team that brought one of the world's leading record stores to the UAE, shaping its brand, launch and marketing across the region.

Ran operations for Oryx Real Estate, one of Dubai's first freehold property sales agencies, as Dubai opened its property market to international buyers for the first time.

Directed public relations for the Dubai Gold & Jewellery Group, DMCC (Dubai Multi Commodities Centre), Visa, ABN Amro, the Richemont Group and hospitality brands including Swissair and Marriott across the Middle East.

Advised Switch, which grew into the Middle East's leading content marketing agency, delivering content strategy and on- and offline publishing for clients including Qatar Foundation.

Trained and certified as a diamond trader, completed diamond grading and the first stages of gemology with the GIA (Gemological Institute of America), then founded The Dubai Diamond Company, creating bespoke pieces for private clients and retailers across the region. Sold diamonds and gemstones to visitors arriving in Dubai for almost a decade.

Managed major labels that sold, distributed and promoted more than 1,000 artists at any one time, with millions of units sold over six years, including multi-platinum-selling artists, balancing release schedules, retail, media and artist relationships.

Led marketing for Rondomondo, the digital publishing and internet content division of the Irish telecoms company Eircom (now eir). Established in 1997, it managed a portfolio of online properties, including the well-known Irish music website Muse.ie, creating content designed for broadband before a viable audience existed in Ireland.